"TKR" is an abbreviaton of the word "Tokerau" which means North in te reo Māori (the Māori language). We are based in Te Hāpua, the northern most settlement in New Zealand, and are Uri o te iwi o Ngāti Kuri (descandants of the Ngāti Kuri tribe). Whilst we are blessed with an abundance of stunning landscapes and nature, being so rural, we lack opportunities that can be found in larger towns or cities and compete with each other for the few opportunities there are up here.

At TKR CLOTHING, our hope is to contribute towards creating more opportunities and pathways for our people in the "TKR" through the use of the digital space. By making headway in the digital space with sites such as this clothing digital store, we want to showcase the potential of the digital space to those up here, with the intent to inspire more people to make use of it. We hope to foster creativity and entrepeneurship through the use of this space.

Tim Grover, trainer to Micheal Jordan and Kobe Bryant once said, "The body has limitations.....the mind does not!" We view the digital space as an extension of the mind.